Welcome to your 2024 Buyer's Guide to the vibrant and diverse San Francisco real estate market! With its iconic landmarks, bustling tech scene, and eclectic neighborhoods, San Francisco is more than a city—it's a lifestyle.

Whether you're a first-time buyer or a seasoned investor, this guide will be your key to unlocking the real estate secrets of this dynamic city. You'll navigate through San Francisco's varied neighborhoods, decode current market trends, and explore financing strategies tailored for this unique market.

The journey to your dream home in the city famed for the Golden Gate Bridge, a thriving cultural scene, and innovation starts here. Buckle up and get ready to delve into the heart of San Francisco real estate in 2024. Your San Francisco adventure awaits! Here are some key considerations and steps to help guide your buying journey in 2024:

1. Understand the Market

San Francisco has a unique, often challenging, real estate market, which tends to lean towards sellers due to high demand and limited supply. However, neighborhoods, property types, and price points can differ vastly in terms of buyer/seller dynamics. Research thoroughly or hire an agent with a deep understanding of SF's micro-markets.

2. Establish Your Budget

Real estate in San Francisco is among the most expensive in the country. It's important to get a clear idea of what you can afford before you start your search. Consult with a mortgage broker or lender to get pre-approved. This will not only determine your budget but will also make you more appealing to sellers.

3. Define Your Needs and Wants

List down your needs (non-negotiables) and wants (nice-to-haves). This could include number of bedrooms, work-from-home space, parking, proximity to amenities, public transport, schools, etc. Remember, due to the competitive nature of the market, you may need to compromise on some wants.

4.Hire an Experienced Local Agent

Working with an experienced local agent can make a significant difference in navigating San Francisco's complex market. They can help you find the best neighborhoods and properties within your budget, negotiate the best deal for you, and guide you through the buying process.

5. Property Search

Online listings are a good starting point, but your agent may also have off-market properties that could match your needs. Open houses are commonplace in SF, offering you a chance to inspect properties and neighborhoods firsthand.

6. Making an Offer

Given the competitive nature of the market, it's not unusual for properties to get multiple offers and sell over the asking price. Your agent can advise you on the right offer price. In addition, a well-crafted offer letter, outlining why you love the home, can sometimes sway sellers in your favor.

7. Escrow, Inspection, and Closing

Once your offer is accepted, you'll enter into escrow. You'll need to deposit earnest money as a show of good faith. During this time, it's crucial to have the property inspected for any hidden issues. Your agent will help you negotiate any necessary repairs or credits with the seller. Lastly, you'll sign the final documents, pay the remaining balance, and the property will be yours!

If you have questions or are ready to begin the first-time home buying process, just complete the form below, and a member of our team will be in touch shortly!


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Phone(415) 412-1977

Email[email protected]

Address Rebecca White
Intero Real Estate
2616 Ocean Ave.
San Francisco, CA 94132